Sermad

Executive Creative Director at Superfly.
combines brand storytelling, architecture & technology to create experiences that are beautiful & entertaining.
creates integrated campaigns, experiences, websites and goofy stuff.
writes ideas, copy, manifestos, propositions and the odd bit of code.
mentors creatives, designers, architects and coders to help make their work exceptional.
creates things that allow people to tell their own story.
loves giving brands a reason to talk in culture.
is an agile multidisciplinary hybrid full-stack creative gypsy.
hand coded this website in two hours so it might break.
was a judge at the D&AD awards. It was nice.
is a vinyl nerd.
wants to hear from you.
Wear a mask and if you can. Call your mom.