HBO — The Defiant Ones

Task — Turning a music documentary into TV event.

The Defiant Ones. Dr. Dre & Jimmy Iovine in a landmark documentary, directed by Allen Hughes. A great show needed a great campaign. One that captured the cast of the show telling their Defiant story, but also allowing anyone to tell theirs.

A simple truth is that all of us have been told things 'You will never' do. To our Defiant cast, the response was 'F**K You'.

You Will Never

We captured Defiant stories from talent across music, acting and tech. All of this ended up as OOH, social content and a full on party where thousands of people got down.

From three little words to a TV event that smashed the ratings.

Role — Group Creative Director. Wrote & pitched the idea. Directed the photoshoots and content.

You Will N̶e̶v̶e̶r̶ Fit All That Money Under Your Headwrap / @erykahbadu / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Rule The World / @nas / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Bring Your Mom To The Grammys / @meloxtra / #TheDefiantOnes

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A new generation of #TheDefiantOnes showed out in Brooklyn for The Day of The Defiant Ones at @BrooklynSteel. / Watch Part 2 tonight or stream all episodes now on @HBO.

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You Will N̶e̶v̶e̶r̶ Be An Actor / @jasonmitchellactor / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Be Amongst The Greats / #KevinDurant / #TheDefiantOnes

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The Day Of The Defiant Ones / Follow along on our live story now / #TheDefiantOnes premieres tonight at 9PM on @HBO

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You Will N̶e̶v̶e̶r̶ Make It Without Playing The Game / @gaslampkiller / #thedefiantones

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You Will N̶e̶v̶e̶r̶ Be A Somebody / @denzelcurryph / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Be A Director / @vashtie / #TheDefiantOnes

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Be a part of #TheDefiantOnes and share your defiance now. Link in our bio.

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You Will N̶e̶v̶e̶r̶ Be A Boy / @iolovesyou / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Get To Have It All / @ms_nix / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Overcome Your Doubts / @jillionaire / #TheDefiantOnes

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You Will N̶e̶v̶e̶r̶ Sing. Rap. Produce. Start A Clothing Line / @itsmeleaf / #TheDefiantOnes

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