Champs Sports — DJ Khaled 'Secure The Bag'

Task — Getting a DJ Khaled Timberland collab to feel exclusive and wanted.

Big Sean, Funkmaster Flex, PnB Rock & Cardi B were gifted Champs Sports x DJ Khaled 'Secure The Bag' Timberlands. Hand delivered from a GOLD Dunbar armored truck.

It blew up on snapchat.

Role — Group Creative Director. Made the call to bling the truck GOLD.