Google Play — Music

Task — Make the Google Play Music social feeds worth a follow.

Google Play Music was a great product that didn't stand for anything.

We rewrote the social playbook for Google on how to approach their social publishing.

Created always-on publishing, visual guidelines, tone of voice and social franchises.

Role — Group Creative Director.

"Bob Power, you there?" @QtipTheAbstract said on the "The Chase Part II," alluding to ways #BobPower enhanced the album's sonic display.

— Google Play Music (@GooglePlayMusic) November 10, 2016