Lizzo's new album "Special" needed a launch that would send it back to the stars where it came from.
We started with the Lizzoverse. Inspired from Lizzo and the cosmic disco inside her new album. Each song an intergalactic destination.
Our concept was to create an immersive listening party for fans of Lizzo and extend this as a 2 day pop-up experience, all presented by AMEX.
We used cutting-edge projection mapping technology to create a custom intergalactic live show for Lizzo to perform, a livestream broadcast on Twitch and a merch store.
The event was a huge smash. Yes there was a lot of swearin' & twerkin'.
I WAS GONNA ANNOUNCE MY ALBUM LISTENING EVENT ON TWITTER BUT THE WHOLE WEEKEND ALREADY SOLD OUT IN 45 MINS…— FOLLOW @YITTY (@lizzo) July 11, 2022
IMA FIND A WAY TO GET IT STREAMING BECAUSE YOU DONT WANNA MISS THE #LIZZOVERSE HOE! pic.twitter.com/RkrRoxJg8e
@pablothedon Catch the #Lizzoverse with @lizzo at 6:30 EST Friday 7/15 on @AmazonMusic Twitch Channel! #ampartner ♬ LIMITS THE SKY - Mpax
@amazonmusic @lizzo is not just a star — she’s a whole damn galaxy 🚀 Welcome to The Lizzoverse #Special ♬ original sound - AmazonMusic
@seventeen ATTN #lizzo stans! You won’t want to miss this special pop up in NYC 😉 #Lizzoverse #nycpopups #nyc ♬ a little disco - Official Sound Studio
@adventurous_anders Celebrate @lizzo’s new album “Special” with this super fun pop-up in #NYC! 🎶🕺 #lizzo #lizzoverse #lizzospecial #nyc #newyorkcity #nyctok #nyctiktok #nycpopup #nycevent #nycevents #cipriani25broadway ♬ About Damn Time - Lizzo
@billboard When in the #LIZZOVERSE… 🥃 #lizzo #aboutdamntime #lizzosbiggrrrls ♬ original sound - billboard