Task — Get a DJ Khaled x Timberland collab to feel exclusive and wanted.

Big Sean, Funkmaster Flex, PnB Rock & Cardi B were gifted Champs Sports x DJ Khaled 'Secure The Bag' Timberlands. Hand delivered from a GOLD Dunbar armored truck.

It blew up on snapchat.

Role — Group Creative Director. Gave the direction to bling the truck GOLD.

Branded promotional truck driving through a city

Two guests posing at the Secure the Bag installation

Guest holding a sneaker at the promotional event

Guest holding a shoebox beside a promotional vehicle