Task — Take the Girlboss Rally back to LA and make it bigger and better than ever.

Girlboss wanted to expand their yearly Rally conference to 2000 attendees and return to LA.

We searched for many venues and eventually landed on the UCLA campus. We took over Royce hall, ten breakout rooms, the quad and lawn for a beautifully designed experience.

Role — Executive Creative Director. Led & won the pitch. Staffed an all-female design team to own and run this highly collaborative project.