I joined the killer folks at Verb to build the creative team that would build many of the Airbnb Icons.

Some projects needed a lot of creative reworking and value engineering to get ready for delivery.

We created - Up, X-Men, Inside Out, Incredibles, Prince.

Continue to lead Icons and build future Icons.

Role — Creative Lead. Helped shape a lot of the creative groundwork and brought on many of the teams to deliver the projects.

Generate 60 million site visits, 1 billion social media impressions, and 1.7 new profiles since the campaign’s launch.

Cannes Lions, Bronze, Large Scale Media

Cannes Lions, Bronze, Use of Digital Platforms

Cannes Lions, Bronze, Brand Experience & Activation

Cannes Lions, Bronze, Public Relations Sponsorship & Brand Partnership

Clio Awards, Silver, Creative Effectiveness: Multi-Country

The One Show, Silver Pencil, Creative Effectiveness – Tourism/Travel/Transportation

The One Show, Silver Pencil, Integrated/Omnichannel – Customer Experience/CX