Task — Create and launch Airbnb - Icons

I joined the killer folks at Verb to build the creative team that would build many of the Airbnb Icons.

Some projects needed a lot of creative reworking and value engineering to get ready for delivery.

We created - Up, X-Men, Inside Out, Incredibles, Prince.

Continue to lead Icons and build future Icons.

Role — Creative Lead. Helped shape a lot of the creative groundwork and brought on many of the teams to deliver the projects.

Generate 60 million site visits, 1 billion social media impressions, and 1.7 new profiles since the campaign’s launch.

Cannes Lions, Bronze, Large Scale Media

Cannes Lions, Bronze, Use of Digital Platforms

Cannes Lions, Bronze, Brand Experience & Activation

Cannes Lions, Bronze, Public Relations Sponsorship & Brand Partnership

Clio Awards, Silver, Creative Effectiveness: Multi-Country

The One Show, Silver Pencil, Creative Effectiveness – Tourism/Travel/Transportation

The One Show, Silver Pencil, Integrated/Omnichannel – Customer Experience/CX

Up

Colourful Up house beneath a blue sky

Balloon-covered house suspended beside a crane

Up house hanging beneath a cluster of colourful balloons

Living room with Carl and Ellie's armchairs

Sunlit dining nook with a table beside the window

Illustrated concept of the Up house and white fence

Staircase concept lined with framed photographs

Living-room concept with armchairs and fireplace

Bedroom concept with framed artwork above the bed

X-Mansion

X-Mansion exterior with a damaged Sentinel head on the lawn

Large pink Sentinel head outside the X-Mansion entrance

Mansion hallway with portraits and blue X insignia

Blue-lit training room with illustrated equipment

Cerebro chamber with a central illuminated console

Training-room equipment beneath blue ceiling lights

Bedroom with illustrated furniture and wall displays

Training room viewed through an open doorway

Concept for a laboratory filled with illustrated machinery

Bedroom concept with colourful patterned floor

Study concept with armchairs and framed portraits

Laboratory concept with a central workstation

Illustrated mansion exterior and landscaped lawn

Incredibles

Modern Incredibles house viewed across the lawn at dusk

Lounge seating beside displays of superhero suits

Blue-lit room displaying superhero suits and equipment

Living room with red rug and floor-to-ceiling windows

Purple seating and superhero suit displays

Purple-and-orange room with illuminated display cabinets

Red-lit superhero suit display with purple chairs

Living-room concept with black-and-red seating

Blue-lit superhero equipment room concept

Bedroom concept with superhero suit displays

Lounge concept with a circular table and red-accented chairs

Kitchen concept with dark island and panoramic windows

Bedroom concept surrounded by illuminated superhero suits

Prince

White house exterior at dusk with purple window lighting

Purple Rain bedroom with illustrated eyes above the bed

Red-lit wardrobe room with mirrored displays

Lounge with Prince portrait and illuminated shelving

Purple-lit lounge with curved white chairs

Red-and-purple bedroom with a rounded bed

Concept for a purple screening room with Prince imagery

Bedroom concept with Prince portrait and guitar display

Bathroom concept with a freestanding tub and purple light

Bedroom concept with circular bed and patterned walls

Lounge concept with piano and large Prince portrait

Pink-and-purple kitchen concept beneath a portrait

Bedroom concept with glowing purple circular details

Wood-panelled room concept with framed portraits

Concept for an illuminated shoe display

Purple bedroom concept with guitars on the wall

Purple screening-room concept with curved seating

Hello Kitty

Pink Hello Kitty house exterior concept

Hello Kitty storefront concept on an urban street

Street concept with a small pink-and-white entrance

Pastel dining-room concept with character-shaped chairs

Pink bedroom concept with Hello Kitty bed and wardrobe

Pastel kitchen concept with rounded cabinetry

Blue bathroom concept with rainbow mirror and cloud-shaped tub

Pink living-room concept with two armchairs

Death Star

Death Star concept suspended above clouds and reached by stairs

Space-station interior concept with circular window

Spacecraft cockpit concept overlooking a star field

The word on the street.