Intel wanted to re-create their IRL gaming events virtually as Covid had put a pause on their IRL events.
We wanted to hone in on mastery of all aspects of gaming. We worked with Overwolf to design an app that tracked player performance across CS:GO (and other games) and rewarded those players who excelled.
Along with the campaign, we created trailers, social content, livestreams and more. It was a success in 2020 and the client brought it back for 2021.
Role — Executive Creative Director. Wrote and art directed the 2020 / 2021 campaign. Myself. For Fun. I like gaming.