Task — Create the 2022 New York Times Food Festival.

Worked directly the New York Times team to develop the concept and experiential design for the 2022 NYTFF in Lincoln Center.

It was a day of eating, drinking, and celebration in New York City’s historic Lincoln Center.

The festival welcomed the most cutting edge in food to its stage, including Ina Garten, Padma Lakshmi, Danny Meyer, Eric Wareheim, Kwame Onwuachi, Rick MartÍnez and the cast and creators of FX’s “The Bear”.

Role — Executive Creative Director. Oversaw the creative. Built the creative team.

The event was really well received.