Task — Create the 2022 New York Times Food Festival.

Worked directly the New York Times team to develop the concept and experiential design for the 2022 NYTFF in Lincoln Center.

It was a day of eating, drinking, and celebration in New York City’s historic Lincoln Center.

The festival welcomed the most cutting edge in food to its stage, including Ina Garten, Padma Lakshmi, Danny Meyer, Eric Wareheim, Kwame Onwuachi, Rick MartÍnez and the cast and creators of FX’s “The Bear”.

Role — Executive Creative Director. Oversaw the creative. Built the creative team.

Food Festival entrance with red-and-white signage

Two guests posing at a Food Festival photo backdrop

The event was really well received.

Outdoor Food Festival site with red-and-white barriers

Red directional signpost at the festival

Festival information board beside an outdoor path

Crowd gathered among outdoor festival tents

Guests queuing at the food-and-drink token tent

Food vendor tent and outdoor cafe tables

Row of white festival tents with branded banners

Presenter on the red cooking demonstration stage

Outdoor food demonstration area with red backdrop