Task — Create the first ever live-streamed concert in Meta Groups.

We won a pitch with a concept by Jennifer Page that uplifted Black Women in Music around the Grammys.

Working with artist Flo Milli, we filmed and broadcast the concert and created a social campaign to promote it. All the content was shot remotely.

The full video had over 20 million views.

Role — Executive Creative Director. Led the Pitch. Concept Jennifer Page