Sermad is an exec-level creative director specializing in experiences that you've never seen before.

Combining brand storytelling, architecture & technology to create never-been-done-before experiences & campaigns that are beautiful & entertaining.

Write and direct immersive experiences, pop-ups, festivals, art-direct, present, pitch, and work in 3D using sketchup and V-Ray.

Worked with countless fandoms to create things that go beyond their wildest dreams.

Build great teams & mentor creatives to help make their work exceptional.

Worked at Verb, Superfly, Wieden + Kennedy, BBDO, Translation & TBWA.

Available for consulting work in the UK & USA.

Vinyl nerd.

Generative Art appreciator.